Live Webcast for Retail Investors

The situation

With the retail investor call, Deutsche Telekom addresses its private shareholders directly, without the detour via analysts and the trade press. The format depends on taking place reliably and on being reachable by anyone without obstacles.

The challenge

An investor format forgives no mishap. If the broadcast falters or the sound drops out, that is not a cosmetic flaw but a loss of trust with exactly the group whose trust is at stake. On top of that: one date, one time, no fallback day.

Our role

We are responsible for producing the live webcast, from technical planning through delivery on broadcast day to the recording for later use.

Outcome

Seven consecutive editions over several years. With a format of this visibility, a corporation does not change supplier lightly.