Case Studies · Deutsche Telekom

Live Webcast for Retail Investors

For Deutsche Telekom we have produced the live webcast of the retail investor call since 2023, eleven consecutive editions so far.

Livestream
Multi-camera
Investor Relations

Data is transferred to YouTube when you play the video.

The situation

With the retail investor call, Deutsche Telekom addresses its private shareholders directly, without the detour via analysts and the trade press. The format depends on taking place reliably and on being reachable by anyone without obstacles.

The challenge

An investor format forgives no mishap. If the broadcast falters or the sound drops out, that is not a cosmetic flaw but a loss of trust with exactly the group whose trust is at stake. On top of that: one date, one time, no fallback day.

Our role

We are responsible for producing the live webcast, from technical planning through delivery on broadcast day to the recording for later use.

Outcome

Since 2023 we have produced the live webcast, eleven consecutive editions. With a format of this visibility, a corporation does not change supplier lightly.

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